Microsoft trying hard to compete, with the primacy held in google search engine. Not long ago they get a 'weapon' powerful, namely a deal with Yahoo. While awaiting regulatory approval, the implementation of the new deal will probably happen in mid-2010.
In this partnership, Microsoft's search engine Bing with her, mastering the Yahoo search engine technology for 10 years into the future, both assets and employees. Yahoo will use the Bing in the search on its site, so the position is getting stronger Bing.
This makes Microsoft and Yahoo potentially be a deadly duo, there is even considered the possibility of 'kill' Google. The combination of Bing and Yahoo means that 27.9 percent market share in search engines, much stronger than if they stood alone.
"Bing will be driving searches on Yahoo, so so much more important player in the search business," said Mike Moran, internet marketing consultant who launched Internet Evolution and quoted on Monday (7/12/2009).
But Google's prowess in the realm of search engine so that it is still difficult didongkel need the right strategy for the duet, Microsoft and Yahoo. "Google had ideas bigger than the new competitors, because they have won the competition in the realm of search engines," added Moran.
Moran rate, if Bing could provide more data, they might beat Google. In this case, Microsoft has agreed with Twitter to access the entire content, or a business deal with media magnate Rupert Murdoch for exclusive news content.
In addition, Bing also can deliver more relevant search results than Google, though in this case they need to do something very innovative. Because even though some search engines like Ask know the results more relevant, Google still remains the dominant position until now.
Tidak ada komentar:
Posting Komentar